WS Celebrity Influencer Insurance: Reputation is everything. We understand the risks you might face as an influencer or public figure. Using your platform to influence your audience can leave you exposed to defamation and breach of intellectual property claims, which could relate to anything from a heated Twitter exchange to something you said at a public appearance to unwittingly sharing a song or picture you’re not permitted to use.
Our dedicated Celebrity Influencer Insurance cover can protect you against copyright infringement, libel, slander, and malicious falsehood in these situations. And, in case of a claim, we’ll also look to cover your legal defense costs and damages.
As the world has become increasingly connected through digital media, anyone’s words can now spread around the globe in a matter of moments. Because of this, it is more important than ever to be mindful and respectful when posting on social media.
This is even more true if you are representing a company or organization, as you could face legal consequences for posts that are seen as offensive or inappropriate. That being said, with the proper precautions—such as avoiding hasty responses and double-checking content before posting—it is possible to minimize the chance of being sued over your social media activity. Understanding your rights and liabilities when using such platforms can go a long way in reducing any potential legal repercussions.
In many of the following claims scenarios, the defense costs and indemnity payments could be enough to significantly impact the individual’s financial well-being—causing them to drain their savings, sell their family home, or at worst, file for bankruptcy. Celebrity Influencer Insurance can help provide security and peace of mind that their financial stability is not compromised should the worst happen.
A social influencer forgets to include #ad on sponsored posts.
This causes the Advertising Standards Authority to investigate and issue an adverse ruling against the brand. The brand sues the influencer for breach of contract after suffering reputational damage. The influencer opts to settle this claim with the support of our in-house counsel, and the policy pays the settlement amount.
An actress posts a childhood photo to her Instagram account, where 750,000 followers see it.
The photographer who took the photo alleges he did not permit it to be shared and brings a copyright infringement claim against the actress. This policy covers the costs to defend the copyright infringement allegation and the payments to settle or the court-awarded damages.
A cricketer remarks during a post-match interview that their poor performance during the season is due to the quality of their bat.
The bat company terminates their endorsement deal and brings a breach of contract claim relating to the promotion quality. Our in-house claims team works closely with the cricketer’s counsel to defend the breach of contract allegation, while the policy funds the defense counsel’s fees.
Secure your reputation and career with Celebrity Influencer Insurance today!
